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To say that the printing industry has changed over the last 20 years by the use of the computer is an understatement. Desktop publishing, digital graphics, image scanning, digital printing and digital photography have revolutionized the way we create and communicate our thoughts and ideas in print.

In the offset printing world, however, the last piece of the digital puzzle has been the creation of the plate that is used to actually apply the ink to the paper on press. Most printers still convert digital artwork back to analog film to make the plates. In January of 2001, Hanson converted completely to CTP (Computer-to-plate) printing technology, and it has been a tremendous success.

With our Heidelberg Topsetter 102 direct-to-plate system, we process the electronic artwork files with a RIP (raster image processor) directly to the plate setter. There is no more film and no more mechanical stripping involved.

What does this mean to you?

1. Faster from file to proof - With no need for film and color separations, we can produce a digital proof in minutes instead of hours. This saves time and money, and if there are any "AA's" (billable author's alterations), your cost is a fraction of what it used to be.

2. No mechanical errors in plating - No dirt, no fingerprints, no lint and no fades or hot spots.

3. Consistent fit on press - No trial and error alignment and consistent registration on press within 1/7th of a dot at 200 line screen!

4. Crisper dot shape - Improved image quality, better control in highlighted and shadowed areas of an image, much better color control with process colors.

5. Faster to press - Faster press OK's, faster plate changes for jobs with many pages and much faster make-ready times which saves you money!

6. Economical plate changes - Far faster and less expensive for jobs that have multiple print lots or last minute corrections at press check.

7. No loss of quality in translation from digital artwork to analog film.

8. Cleaner chemistry - No more heavy metals. Much safer for the planet and all of us who live here!

In short, you get a better finished product, you get it faster and you get it at a
lower price!

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